Developed for Women’s Health Week, this campaign encourages Aboriginal women to prioritise preventative health checks, including breast, cervical and bowel screening, sexual health, diabetes, heart and 715 Health Checks.
A bold, colourful suite of oversized message signs and a selfie frame formed the basis of staff photography and social content, creating a consistent visual approach across print and digital. The campaign extended across posters, health information tiles, social media, digital communications and merchandise, with resources designed to remain useful beyond Women’s Health Week.
