Developed a visual identity and suite of mental health and wellbeing resources designed to make important information feel approachable, engaging and easy to understand. The creative was applied across original illustrations, pamphlets, posters, social media, short-form video and interactive resources.
A key piece was the Wellness Wheel, which I conceptualised and designed as an interactive tool that transforms wellbeing information into a simple, tactile format people can explore and engage with. The wheels proved hugely popular, with more than 6,000 distributed in the first year of production, demonstrating how thoughtful information design can turn a traditional health resource into something people genuinely want to use and share.
