Designed and produced for the NSW Mental Health Commission, in partnership with the Black Dog Institute and NSW Health, this 28-page strategy required complex and sensitive information to be presented clearly and with an appropriate tone.
Working within established brand guidelines, the design combines black-and-white photography with graphics in soft, pastel tones inspired by the emergency services. Careful typography, layout and information hierarchy make the content easy to navigate, while the restrained visual approach gives the publication a calm but appropriately serious feel.
