I developed the visual direction, design and layout for AH&MRC’s Strategic Plan, creating a contemporary, vibrant publication that respectfully incorporated the organisation’s existing Aboriginal artwork while giving it a fresh visual expression.
The concept was inspired by pathways, rivers and movement – reflecting a Strategic Plan’s purpose of setting a direction for the future. Flowing forms and curved motifs reference the rivers and waterways that connect communities across NSW, while also creating a sense of movement, change and renewal throughout the publication. In addition I produced photography for the publication imagery.
The result is a high-level corporate document that balances the professionalism and clarity required of a Strategic Plan with a visual identity that feels distinctly AH&MRC – confident, authentic and connected to the communities the organisation represents.
