I led the creative relaunch of Our Healthy Kids (OHK), health and wellbeing education program delivered to schools across NSW. I identified an opportunity to strengthen how the program was positioned and communicated to schools and secondary audiences.
By developing a fresh visual identity and broader creative approach spanning a new standalone website, educational resources, photography, illustration, social media, school communications, merchandise and community launch activity. The new direction built on the existing recognisable Aboriginal program artwork, while creating a colourful, engaging identity specifically for OHK and its young audience.
The relaunch helped give the program a clearer, more cohesive presence and contributed to significant growth. Within 12 months, enrolments increased by 230% and participating schools by 160%.
