Now’s the Time is a vaccination campaign developed for Aboriginal communities across NSW, designed to make immunisation messaging feel accessible, relevant and engaging.
The campaign brought together a new visual identity, authentic photography, video, illustration, print and social media, featuring a real Aboriginal family and health practitioner rather than stock imagery. Developed in collaboration with public health specialists, the creative balanced culturally responsive storytelling with clear and medically accurate information, creating a flexible campaign identity that can be extended across a range of vaccination communications.
