Designed creative for annual Australian World AIDS Day campaigns over several years, translating national campaign messaging into bold, accessible communications across a wide range of formats and public spaces.
The work spanned print and digital advertising, social media, outdoor and bus-back advertising, merchandise and large-scale digital projections, including bridge projections. Each campaign required a flexible visual approach that could work across everything from small-format resources to high-impact public installations, while communicating sensitive public health messaging clearly and inclusively.
